Why Every Tournament Needs a Simplified Logo: Designing Secondary Marks for Medals, Hats, Stickers, Social Media & Small Merchandise
A tournament logo may look incredible on the back of a T-shirt. Large title. Detailed athletes. Mascot. Venue. Year. Decorative elements. Seasonal theme. Sponsor details. Everything works beautifully at twelve inches wide. Then someone asks: “Can we put this on a hat?” Or: “Can this go on a medal?” Or: “Can we use this as…
