How to Name a Sports Tournament So It Becomes Easier to Brand, Promote and Turn Into Great Merchandise
A tournament name does much more than identify an event. It appears on: T-shirtshoodiesbannerssocial mediaregistration pagesmedalssponsor materialslivestream graphicsevent programssearch resultsphotos that may circulate for years That means naming a tournament is partly a branding decision. A name that sounds perfectly fine in an email may become awkward when a designer tries to turn it into:…
