
How to Rebrand an Existing Sports Event: A Step-by-Step Guide
Tips for updating or overhauling your event’s image without alienating fans Introduction: Why (and When) to Rebrand a Sports Event As your sports event evolves, its brand must keep pace—whether you’re expanding, appealing to a new audience, or simply refreshing a dated look. Rebranding is a powerful tool for revitalization, but it carries risks, particularly…