Tag: intellectual property

Trademarking Your Sports Event Logo: What You Need to Know

Trademarking Your Sports Event Logo: What You Need to Know

Legal basics and the importance of intellectual property for event leaders. Introduction: Why Trademarking Matters Your logo isn’t just a graphic—it’s the most public, powerful symbol of your event’s identity. Whether you’re hosting a local tournament or a citywide race, your logo can become synonymous with credibility, excitement, and community. But without trademark protection, that…