Multi-Sport Event Branding: Creating Cohesive Logo Systems
Designing unified branding for multi-sport tournaments and complex event schedules. Introduction: The Branding Challenge of Multi-Sport Events Multi-sport events—whether a regional games, city-wide festival, or varsity championship—bring together a range of disciplines under a single banner. But this diversity can make branding uniquely challenging: How do you craft a visual identity that unites soccer, swimming,…
