Author: My Event Artist

How Custom Event Logos Can Boost Ticket Sales and Attendance

How Custom Event Logos Can Boost Ticket Sales and Attendance

Examining the Correlation Between Professional Branding and Event Participation In today’s competitive event landscape, a memorable visual identity isn’t just a nice-to-have—it’s a must for attracting audiences and filling seats. For sports events of any size, a professionally designed custom logo isn’t only about aesthetics; it’s a strategic tool that can significantly increase ticket sales…

Trademarking Your Sports Event Logo: What You Need to Know

Trademarking Your Sports Event Logo: What You Need to Know

Legal basics and the importance of intellectual property for event leaders. Introduction: Why Trademarking Matters Your logo isn’t just a graphic—it’s the most public, powerful symbol of your event’s identity. Whether you’re hosting a local tournament or a citywide race, your logo can become synonymous with credibility, excitement, and community. But without trademark protection, that…